What is marketing leadership in a transparent and interconnected digital world? Who are the consumers of tomorrow? How will technology enable and change us? How do we, the global advertising community, transform?
To address these questions and ignite dialogue on the most pressing challenges and most brilliant creativity in marketing and technology, we’re hosting an invite-only event called Imagine: The Marketing Leadership Summit from March 29-31 at our campus in Redmond, Washington. This event will bring together the voices and ideas of our time—both down the street and across the globe—to excite, inspire and engage on how digital is at the center of not just advertising, but of a new culture and a new breed of innovation and inspiration.
An amazing list of industry thought leaders will take the stage and to explore the issues and topics that matter most for marketing and digital possibilities ahead.
Here is a sneak peek at who is joining us:
- Steve Ballmer will discuss the latest trends in consumer innovation;
- Cultural anthropologist Mimi Ito will share key insights about today’s dynamic ‘teens’;
- Jaron Lanier will discuss where augmented reality is headed;
- Qi Lu and Yusuf Mehdi will help us imagine the future of search and content online;
- Grammy award-winning band Train will also join to provide musical entertainment.
Since this is an invite-only event, we’re planning to bring summit to life online by sharing videos and content from speakers and participants at www.advertising.microsoft.com/imagine. Continue to check out this site for updates on the agenda and more to come.
Tags: marketing summit
Posted in Microsoft adCenter
Today we’re announcing the launch of a new ad rotation setting in AdWords that allows you to optimize for conversions. Previously, you had two options:
- Optimize for clicks: Ads that are expected to provide more clicks are shown more often
- Rotate: Ads are shown more evenly
Now, with a third option, you can choose to show ads that are expected to provide more conversions more often.
We’ve always encouraged you to test multiple ads in each ad group, and we’ve offered our help by showing ads with the highest clickthrough rates more often. However, some of you have told us that the ad with the highest clickthrough rate isn’t always the ad with the highest conversion rate and that you’d like to be able to optimize for conversions rather than clicks. Starting today, we’re allowing you to do just that.
To use the new setting, you’ll need to have
Conversion Tracking in your account, as we use the data from that tool to determine which ad is the most likely to receive conversions. When we don’t have enough data to make a decision, we’ll show the ad that is the most likely to receive clicks. If you have Conversion Tracking, the
Optimize for conversions option will be available in the
Ad delivery: Ad rotation, frequency capping section under
Advanced settings on the
Settings tab of any campaign. Once enabled, it will apply to all ads that appear on Google and our search and display partners’ sites.
By providing another way to define the “best-performing” ad, we hope to make it easier for you to experiment with your ads and learn which ones are the most successful in helping you reach your advertising goals. For more information on ad rotation settings, please visit our
Help Center
Tags: conversions
Posted in Google AdWords
To address these questions and ignite dialogue on the most pressing challenges and most brilliant creativity in marketing and technology, we’re hosting an invite-only event called Imagine: The Marketing Leadership Summit from March 29-31 at our campus in Redmond, Washington. This event will bring together the voices and ideas of our time—both down the street and across the globe—to excite, inspire and engage on how digital is at the center of not just advertising, but of a new culture and a new breed of innovation and inspiration.