Pay Per Click (PPC) Advertising
Reach Over 80% of Internet Users with Online Advertising
Pay Per Click (PPC) Advertising is an Internet advertising model, where advertisers (Web site owners) set their online ads or sponsored links on search engines or high-traffic Web sites. An advertiser pays only when someone clicks on their ad in the search to buy their products or service.
PPC Advertising Benefits
- Targeted. Ads are shown only to people who have interest in your product or service.
- Reach. Your ad is also shown on other websites and search engines.
- Awareness. Build your brand online, let them be aware of your company and educate them.
- Spending. Choose your own maximum daily spending limit and focus on your best products.
- Flexibility. See your ads instantly after creating your PPC campaign or after making ad changes.
Most popular search engines that serve online ads are: Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
An advertiser can choose between a couple of different ad formats: text ads, video ads, image ads, local business ads, mobile ads.
Image ad formats: 728 x 90 px, 468 x 60 px, 120 x 600 px, 160 x 600 px, 300 x 250 px, 336 x 280 px, 250 x 250 px, 200 x 200 px.
Video ad formats: 300 x 250 px, 336 x 280 px.